Najmi Services
How a professional services firm outpaced competitors in AI recommendations using GEO auditing and content gap analysis.
About Najmi Services
Najmi Services is a UK-based professional services firm specialising in financial consulting, business advisory, and compliance services for SMEs. Operating across sectors including legal advisory, tax planning, and corporate governance, the firm helps small and mid-sized businesses navigate regulatory requirements and optimise their operations. With a growing client base across the South East of England, Najmi Services competes in a market increasingly influenced by AI-driven discovery.
The Challenge
Najmi Services is a professional services firm competing in a market where AI-generated recommendations were increasingly influencing client acquisition. When prospective clients asked AI assistants about service providers in their sector, competitors were consistently appearing in recommendations while Najmi Services was not. In a benchmarking exercise across 20 industry-relevant prompts, three direct competitors appeared an average of 14 times; Najmi Services appeared just twice.
The firm's leadership recognised that traditional SEO alone was no longer sufficient. They needed to understand how AI models perceived their brand versus competitors and take targeted action to close the gap.
Key Issues Identified
- Competitors consistently outranking in AI-generated recommendations
- Monthly GEO grade of C — below industry average
- No visibility into how AI models described their brand vs. competitors
- Brand accuracy issues — AI models misrepresenting services offered
The Solution
Najmi Services used InnotekSEO AI's competitive intelligence and content optimisation tools to build a data-driven GEO strategy:
1. Competitor Research
Used the get_competitor_research tool powered by Gemini to analyse how AI models positioned 5 direct competitors. This revealed specific topics, claims, and content structures driving competitor visibility in AI recommendations.
2. Counter-Measures
The run_counter_measure tool identified 12 specific content gaps where competitors had coverage that Najmi Services lacked. Each gap came with actionable content briefs and priority scoring.
3. llms.txt & Content
Deployed a comprehensive llms.txt file to provide AI models with accurate, structured brand information. Combined this with targeted content updates addressing each identified gap, ensuring accurate AI recommendations.
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Within 90 days of implementing targeted content updates and structured data changes, Najmi Services saw measurable improvements:
12
Content Gaps Identified
and addressed
C → A-
GEO Grade
over 90 days
4 → 9
Brand Accuracy
out of 10 across AI platforms
The competitor research tool is a game-changer. We identified 12 content gaps we didn't know existed, and the counter-measure briefs gave us a clear action plan. Our GEO grade improved from C to A-.
James Najmi
Managing Director, Najmi Services
Key Takeaway
Understanding how AI models perceive your brand relative to competitors is essential for GEO success. InnotekSEO AI's competitor research and counter-measure tools provided the intelligence needed to close content gaps and improve AI recommendation placement.
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