Innovative Solutions
How a UK-based enterprise workflow automation provider transformed their AI visibility with InnotekSEO AI.
The Challenge
Innovative Solutions is a UK-based enterprise workflow automation provider serving mid-market and enterprise clients. Despite strong organic search rankings and a well-established brand in their niche, they discovered a critical blind spot: AI models had almost no understanding of their company, products, or expertise.
When prospects asked ChatGPT, Perplexity, or Gemini about workflow automation solutions, Innovative Solutions was either absent from recommendations or described inaccurately. Their initial GEO audit with InnotekSEO AI revealed an Entity Clarity score of just 3 out of 10 — meaning AI models had minimal understanding of what the company does, who it serves, and what differentiates it.
Key Issues Identified
- Entity Clarity score of 3/10 — AI models could not accurately describe the business
- No structured data (JSON-LD) on any page — zero schema coverage
- No llms.txt file — AI crawlers had no machine-readable company summary
- Absent from AI-generated recommendations for their core market
The Solution
Working with InnotekSEO AI's comprehensive toolset, Innovative Solutions implemented a three-phase GEO optimisation strategy:
1. Full GEO Audit
Ran a complete GEO audit using the get_geo_audit MCP tool across 18 key pages. The audit scored Entity Clarity, Schema Completeness, Fact Density, and Citation Likelihood — providing a clear baseline and prioritised remediation plan.
2. Schema Implementation
Used the generate_html_fix tool to generate production-ready JSON-LD structured data across 18 pages covering 5 schema types (Organization, SoftwareApplication, FAQPage, Article, and Service), achieving 94% schema completeness.
3. llms.txt Deployment
Created and deployed a comprehensive llms.txt file providing AI crawlers with a machine-readable summary of the company, its products, services, and differentiators. This gave AI models structured context to accurately represent the brand.
Struggling with low Entity Clarity or missing schema?
Discover how our GEO services can transform your AI visibility →The Results
Over an 8-week implementation programme, Innovative Solutions saw measurable improvements across all GEO metrics:
3 → 8
Entity Clarity Score
out of 10
94%
Schema Completeness
from 0%
0 → 7
AI Citation Rate
out of 10 benchmark queries
InnotekSEO AI transformed how we think about search visibility. Our Entity Clarity score went from 3 to 8 in just two months, and we're now consistently cited by ChatGPT and Perplexity.
Sarah Mitchell
Head of Digital, Innovative Solutions
Key Takeaway
Structured data and llms.txt are foundational for AI visibility. Without them, even well-known brands can be invisible to generative engines. InnotekSEO AI provided the audit, tooling, and remediation path to close the gap quickly and measurably.
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